Feb. 15, 2010, CNN — The Los Angeles Regional Food Bank needed a way to tell the world about its work. Shawn Ahmed wanted to continue the video storytelling he'd begun on behalf of the poor in Bangladesh.
YouTube wanted to bring them together.
The result, YouTube's Video Volunteers page, pairs deserving but underfunded charities with creative video producers willing to help them. The page has brought hundreds of sometimes-offbeat fundraising and promotional videos to the same site that launched such Web celebrities as singer Susan Boyle and the "Leave Britney Alone" guy.
"There are all these really big, sexy parts of YouTube, but we need people to know about this [project] because it actually matters," said YouTube spokesman Aaron Zamost, invoking pop star Justin Timberlake.
Read more at CNN.com
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Thursday, February 18, 2010
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